Illustrated map of New York City for Fordham University's Summer Program. Image combines academic subjects with NYC landmarks. Statue of Liberty taking photos behind green subway sign lamp post labeled "Think Fordham". Subway sign above "Think Summer"

Think Summer, Think Fordham

Client: Fordham University

Art Director: Maggie Coyne

Fordham University’s Summer Session, is a pre-college program for high school students seeking to gain college credits while experiencing life as a prospective Fordham undergraduate student. For their advertising campaign, the marketing team sought an illustrated map depicting the program’s class offerings and the school’s location in New York City. The map's motifs were used as standalone illustrations throughout the printed marketing collateral.

Layout of Fordham University Think Summer, Think Fordham marketing materials including program catalog on left, mailer piece in top right, mini brochure on bottom left

Think Summer, Think Fordham map printed on catalog cover, mailer, and brochure.

layout of backs of printed catalog on left and mailer on right for Fordham University's summer program. Illustrated customized Subway sign, Fordham building, Statue of Liberty on the back

Back covers for the program's catalog and brochure feature elements from the main map illustration.

flatlay of Fordham University's summer program catalog spread showing course offerings and feature illustrated icons on left page bottom corner, and NY Public Library lion statue reading in the right page bottom corner

Inside spread of course catalog featuring NYC subway-style academic icons and NY Public Library lion statue reading literature.